Get More Quality Leads for 2021 Admissions
FMA Digital is trusted by 100+ leading universities, institutions and colleges for all their admission marketing, lead generation, branding and ROI needs.
Top Challenge :
Before 2015, BIMTECH had relied heavily on the traditional marketing methods such as newsletters, billboards, flyers, and newspaper print ads.
Of the many other challenges they faced, these were the top three challenges, a) stagnant enrolments, b) improper quality of students leads c) weak brand positioning.
Strategy :
As our prestigious client of 4+ years, FMA Digital has been strategically aligning all digital marketing activities to strengthen BIMTECH brand across the student journey. Right from creating the right marketing persona and in-depth competitor analysis to highlighting key facets of BIMTECH: vast alumni base, vibrant campus life, stellar placement records, learning & pedagogy, student exchange programs and more.
Results :
Top Challenge :
SIBM Hyderabad mostly relied on traditional media ads for registration of SNAP Test. Being a new Institute established in 2014, it was not getting required number of applications registering for SIBM-Hyderabad though SNAP due to brand visibility and Preference of other B-Schools.
Strategy :
FMA Digital has brought more creativity and acumen by leveraging power of personas, digital marketing, remarketing at the pre-admission stage, with a focus on attracting right applicants from other Tier 2 and Tier 1 B-schools to SIBM Hyderabad.
Results :
